The Independent at ACP

Nineteen members of The Independent news staff at Clark College attended the Associated Collegiate Press Conference in Los Angeles last February to grow together and individually as news reporters. At this convention, the staff and reporters attended many of the workshops and the keynote speaker event featuring Brian Stelter, a senior media correspondent for CNN and previous media reporter for The New York Times. Stelter shared lessons he learned from the late David Carr. Carr was a highly respected media columnist for the times who was scheduled to speak at the conference but died two weeks prior. Overall we learned many lessons and are excited to apply them this Spring quarter to create the best publication possible. The Independent was awarded third place in a national Best of Show contest among two-year news publications. This site provides lessons our reporters and other staff learned while in L.A.

-The Independent

Best In Show 


For the second year in a row, Clark College’s student news publication, The Independent, captured a third-place national Best of Show award among two-year news publications at the annual Associated Collegiate Press convention.

Three members of the Independent staff also presented a workshop at the Feb. 26-March 1 conference, which took place at the Universal City Sheraton, north of Los Angeles.  The conference drew some 700 attendees, the majority students at two and four-year colleges and universities from across the country.

The conference also featured more than 130 workshops and sessions with lessons on topics such as multimedia news production, interviewing skills, managing a newsroom, public records requests, writing about sex and gender, and others.

The Indy presentation, titled “Taking the Pulse of your Student Body,” covered the ins and outs of student polling in the digital age, according to Editor-In-Chief Tra Friesen, one of the presenters.

“The Indy, like news organizations around the world, is discovering new and better ways to report and share news and information,” Friesen said. “I’m happy our staff had the opportunity to share some of new skills we’ve developed in recent months with other student journalists.”

More than 50 people attended the Indy-sponsored workshop, according to Friesen. News Editor Steven Cooper and Visuals Editor Diana Aristizábal also presented.

Conference attendees also heard from CNN contributor Brian Stelter and documentary filmmaker Rory Kennedy, who were keynote presenters.  Stelter stepped in at the last moment after New York Times media reporter David Carr, originally scheduled to speak, died Feb. 12.

Last year the news staff took home the third-place Best of Show award among community colleges at the ACP convention, which was held in San Diego.

“I’m happy we continue to get recognition for all of the hard work we put in,” Friesen said. “But at the same time we can’t be content with where we’re at. We hope to use the skills gained at the convention to improve our content and increase student engagement in our reporting.”

Friesen said the staff submission for the Best of Show event included a story about President Obama’s proposal to make community college free, a student’s first-hand account of his 500-mile hike across the Camino del Norte in Spain and a feature story about Clark’s women’s basketball team which The Columbian also printed under the Voices from Clark College partnership.

Accompanying the Independent staff were Dee Anne Finken, who advises the news team and teaches journalism at the college, and Roxane Sutherland, a communications studies professor and division chair.

Finken and Friesen said they were grateful for support from the Associated Students of Clark College, which helped fund the trip.

Other members of the student staff who attended were Tyler Urke, Kyle Bliquez, Savannah Scott, Sandra Zichterman, Kamerin Johnson, Tori Benavente, Scott Unverzagt, Marvin Peña, Selah Zichterman, Zach McMahon, Drew Telegin, Jamison Rapciewicz, Josh Brody, Michael Ceron, Kailan Manandic, Kammie Sumpter and Becca Robbins. Liepa Bračiulytė is also on staff, but didn’t attend the conference.

Urke, the Independent’s managing editor, said it was a great opportunity for Clark to get national attention. “Not only did we finish third in best of show but we have a bigger following on social media now.”



Scott Unveragt


Interviewing w/ Laura Widmer, an associate director for ACP-
On Feb. 26, Laura Widmer, the associate director for ACP, gave a presentation on how to conduct a good interview. Widmer presented four key principles: prepare carefully, establish a relationship with the interviewee, ask relevant questions and listen.

She also explained the types of interviews, which are: news, profile, investigative and broadcast.
Widmer said to make sure interviews are in-person, prepared and formal.

Tweets: “Eye contact is key,” Laura Widmer. #ACP2015
Sounds like common sense but listening is key to a good interview. #ACP2015

Photojournalism w/ Francine Orr, photographer for the LA Times
Francine Orr gave a passionate presentation about dignity in photojournalism on Feb. 26 at 11 a.m.
First, she informed the audience of how the journalism business is in danger because technology is hindering the print industry.

Next, she presented two of her award-winning projects. Showing black-and-white photos, the audience witnessed hungry families in Africa and the struggle of autism in America.
Orr mentioned that she was nominated for a Pulitzer prize for the “Living on Pennies” slideshow.

Tweets: Never thought there could be so much heart in photography. #ACP2015
Francine Orr can put so much story into a slideshow of pictures. #ACP2015

Digital Journalism w/ Michael Martinez, CNN News Desk Editor
On Feb. 26 at noon, Michael Martinez, a CNN News Desk Editor, conducted a workshop about running a news website effectively.

Martinez informed the audience that in 2005, a giant transformation to the internet caused many newspapers to go out of business.
He told people the pros and cons of technology with journalism. When a reporter uploads a story, they can edit it with new information that is collected.
But if it’s breaking news that everyone wants, a reporter will have to be fast to get it out since there is competition for trying to get more readers on your website.

Tweets: Lots to learn about an effective database for your publication. #ACP2015
Great workshop on news websites. #ACP2015

Leadership, Image,  Organizational Development w/ Catherine Saavedra, the Editor-in-Chief of Sabre Student News Publication-
Friday morning on Feb. 27, Catherine Saavedra, the editor-in-chief of The Saber, conducted an interactive workshop on how to be an effective leader.

She explained that there is no true definition of a good leader, although the traits of a leader should include; lead by example, be consistent, keep your word, inspire others, create change, admit defeat and stay humble.
An editor-in-chief with these characteristics can run an effective newsroom and can deliver a great newspaper.

Tweets: Learned a lot about myself and how I could become a leader. #ACP2015
“Always admit defeat,” reassuring to know that even the best leaders fail. #ACP2015

Getting the Shot Without Getting Shot w/ Frank LoMonte from the Student Press Law Center-
Frank LoMonte from the Student Press Law Center presented the rights photographers have in order to get news.
The key when being approached by an officer who wants you to turn off your camera, is to ask questions rather than argue and to not be defiant. If it’s a public area, cops can not destroy any photos or video.
Even though photographers have these rights, LoMonte said it’s good to be courteous when taking photos.

Tweets: Great speaker. Learned a lot about photography from Frank LaMonte #ACP2015
Always remember the “Drop Your Pants Rule” when taking photos! #ACP2015

Keynote Speaker: Brian Stelter, CNN
On Feb. 27 at 4 p.m., Brian Stelter filled in for David Carr, a reporter for the New York Times who died days before the ACP convention.
Stelter gave a speech on what Carr taught him about journalism.
The legacy that Carr left had an impact on journalist around the nation.
Stelter also showed a trailer for a movie that he starred in about working at the New York Times.

Tweets: A legacy realized through Brian Stelter. #ACP2015
Journalism will not be the same without David Carr. #ACP2015

Marvin Pena


*Short Course: Advertising 101.

Presenter: Paul Bittick, California Polytechnic State University.
Room: Producer.
Time and date: Feb. 26.  9-12 p.m.

This short course showed the importance of advertising to college media. It covered the basics of marketing your product properly in order to get more ads and reach new audiences.

Bittick taught how to organize an advertising package to bundle all the ways ads are offered and increase our opportunities to sell more. We learned how to be an advertising consultant more than a salesman.

* Design: Make sure it’s pretty and smart.

Presenter: Linda Puntney, Kansas State University.
Room: Director/Writer.
Time and date: Feb. 26.  3:30-4:20 p.m.

Design is crucial in any publication. This course illustrated the relevance of good design when it comes to making the content readable and easy to understand.

Putney showed how to use hierarchy in content using the right position of graphics, font and colors. She showed the new trend of advertising with QR codes and smartphones.

* Internship! The key to break into the business.

Presenter: Tammy Trujillo, Mt. San Antonio College.
Room: Terrace A.
Time and date: Feb. 27.  10-10:50 p.m.

This workshop explained the importance of internships. The presenter focused on how to get in contact with the person who takes decision in the hiring process and how to get hired for the company that you applied for.

We learned how to deal with rejection and turn that around. We learned how to become desirable to our potential employers.

* How to become Internet famous in 10 easy steps.

Presenter: Brandon Mendelson, Earth’s temporary solution.
Room: Terrace A.
Time and date: Feb. 27.  12 -12:50 p.m.

Social media has become the new way to spread information. Thanks to Facebook, Twitter, Vine, Snapchat and many more, videos and pictures becomes viral in a matter of minutes.

Mendelson explained how news becomes viral. Mendelson also explained why viral news is important.

* Relevance. The overlooked buzz word.

Presenter: Charlie Weaver, University of Oregon.
Room: Terrace D.
Time and date: Feb. 27.  3 – 3:50 p.m.

Journalism had a quiet time for a few decades when things didn’t change much. The last 20 years have been a real challenge for journalists because communication has changed drastically.

In this course we discussed how to keep up with our readers, who are also producing content. We also learned the importance of maintaining credibility despite the new media publishing and posting.

* Free tools to increase your social media following.

Presenter: Andy Dehnart, Stetson University.

* Taking the pulse of your college student body.

Presenters: Staff of The Independent,  Clark College.


Brian Stelter, host of Reliable Sources on CNN.

“Quantity leads to quality.” The host of CNN’s “Reliable Sources” Brian Stelter explained his career as a journalist in the New York Times and how it helps him get where he is now.

Stelter spoke in the Associated Collegiate Press in Los Angeles Feb. 26-Mar. 1. Stelter substituted for David Carr who died days before the event.

Stelter focused on his learning process to become a well-known journalist and all the lessons he learned from Carr while they worked in the New York Times together.

“Keep always your mind open” and “earn the trust with work” are some of the tips Stelter gave to the people who attended to his keynote speech.


Tra Friesen

What: “Typography Basics”

Who: Sarah Cavanah, Associated Collegiate Press.

Where: Terrace A

When: Thursday 10-10:50 a.m.


Sarah Cavanah was exactly what I want from a presenter in a workshop like this. Recognizing that the attendance for her workshop was low, she adjusted and turned it into more of a structured Q&A for all things design, focusing on typography. I got to ask her direct questions about our publication, including questions about the number of columns and photo placements. She advised to always have an odd number of columns on each page and to make sure at least four regular sized words could span the length of a text box.

Cavanah covered the different vocabulary associated with type. For example, the difference between typeface and font is that font refers to a specific subset of typeface. Times New Roman is a typeface; Times New Roman Bold is a font.

I learned that Baskerville is a pretty cool typeface. Cavanah also taught that the older typefaces are generally the most trustworthy since they have been around for far longer and have had a chance to adapt and have stood the test of time.

What: “What Your Are Not Being Told”

Who: Amos Gelb, Washington Media Institute.

Where: Terrace C

When: Thursday 12-12:50 p.m.


Not going to lie, I went to this workshop to see what kind of person misspells the title to their own lecture. Well, Amos Gelb does.

Gelb taught about the employment market for journalism students after their graduation. He made a point to tell his audience that 80 percent—and “probably even more”—of them would not become journalists. He said that although journalism on a traditional daily style paper may not be for most people, a career in media is still applicable.

Gelb used real life experiences from his career to inform the audience the skills that employers are looking for. He also pitched his institution, the Washington Media Institute, encouraging everyone to sign up.


Even though the journalism skills learned in college might not directly apply to a career in journalism, they are very applicable skills for other jobs.

What: “Mythbusting Campus Secrecy”

Who: Frank LoMonte, Executive Director of the Student Press Law Center.

Where: Terrace C

When: Thursday 1-1:50 p.m.


What: “(Word) Press Freedom”

Who: Frank LoMonte, Executive Director of the Student Press Law Center.

Where: Terrace A

When: Thursday, 3-3:50 p.m.


Most of this workshop was about the ramifications of the 1988 case Hazelwood School District v. Kuhlmeier. It ruled that high schools have the right to control the content of student newspapers. Then, later on, a court applied the Hazelwood case to college news publications, which is very concerning. There are states, like Washington, that have passed laws to protect student journalists.

What: “Taking the Pulse of Your Student Body”

Who: Staff of the Independent, “Clark University”

Where: Terrace A

When: Thursday 10-10:50 a.m.


Clark College Independent staff members lectured about the value of online student polling. They covered the ins and outs of polling using google drive, what stories to include polls in and how to visually represent the poll you conduct.

Other Workshops Attended:

Keynote: What David Carr Taught Me About Journalism, Brian Stelter, CNN

Life in the Fast Lane: Digital Journalism at CNN, Michael Martinez, CNN

Tyler Urke

tyler profile pic

Life in the Fast Lane: Digital Journalism at CNN
Michael Martinez, CNN
Terrace D
Feb. 26, Noon-12:50 p.m.

Michael Martinez explained his start in print and transition to online news. This meant that deadlines were in “real time.”

Readers want to get to the news as fast as possible, according to Martinez. “With digital media, everything works in real time.”

Student Press Satire
Dan Reimold, St. Joseph’s University
Terrace A
Feb. 27, 11-11:50 a.m.

Dan Reimold presented a workshop on how to incorporate satire in student journalism. Reimold showed examples of headlines from and advised the audience to identify their target, pick out it’s pressure points and recognize your angle.

“Headlines should be both serious and silly,” Reimold said. Reimold encouraged students to keep satires short, label them clearly on the internet, make fun of yourself and go beyond funny headlines.

What You Are Not Being Told
Amos Gelb, Washington Media Institute
Terrace C
Feb. 27, Noon-12:50 p.m.

Amos Gelb started his speech with, “Eighty percent of you are not going to be journalists.” From there, he explained that there is nothing wrong with this because the field was so large that anyone with talent could make it.

He went on to say that you needed to find a niche and be the best at it to be successful. Gelb wrapped up his flamboyant speech with a pitch to join the Washington Media Institute, of which he is the director, for “hands-on journalism.”

Tweets: Listening to a lecture titled “What Your Are Not Being Told.” It better be about grammar. #Indy2015ACP

“The world isn’t waiting for you,” – Amos Gelb. #Indy2015ACP

(Word)Press Freedom
Frank LoMonte, Student Press Law Center
Terrace A
Feb. 27, 3-3:50 p.m.

What started out as Frank LoMonte explaining colleges’ authority to control online traffic quickly became a free-for-all of press law questions for the director of the Student Press Law Center.

Some instructors could hardly contain themselves, raising their hands before LoMonte could finish. By the time the session was over, LoMonte had showcased his knowledge of press law and given useful tips.

Taking the Pulse of Your College Student Body
Staff of The Independent, Clark College
Terrace A
Feb. 28, 10-10:50 a.m.

The Independent staff from Clark College explained to a full room how to conduct a meaningful poll. They went into detail about the steps that a news organization should take before polling and the benefits of including a poll in your story.

Their speech was about 30 minutes long but was jam-packed with useful tips like making sure that the poll topic is relevant to your college. “Without the student perspective on that poll, it really wouldn’t have been complete,” said News Editor Steven Cooper.

How to Interview Anybody
Barbara Kingsley-Wilson, California State University
Terrace C
Feb. 28, 11-11:50 a.m.

Crafting Your First Blog
Jim Burns, Occidental College
Feb. 28, 2-2:50 p.m.


Brian Stelter, host of CNN’s “Reliable Sources,” explained what he learned from New York Times reporter David Carr in his keynote speech at the 31st Annual ACP National Journalism Convention on Feb. 27.

Stelter filled in for Carr after he was found dead in the Times newsroom shortly before 9 p.m. on Feb. 12 where he had collapsed.

Stelter said Carr was like his “second father” after working together at the New York Times. Since leaving the Times, Stelter has held jobs at TVNewser and CNN.

The main lesson Carr taught him was to put all your effort into writing and improving, Stelter said. “He taught me to write with every muscle of my body.”

Stelter’s hard work when he first joined the Times is what caused Carr to notice him, Stelter said. “Through the act of putting my head down and working really hard, I was able to gain the respect of my editors and people like David Carr.”

The take-away, Stelter said, is to keep producing content with a view of what the future holds.

Stelter said that although Carr was “old,” he was uncharacteristically open-minded. It was “one of the most important things about him,” Stelter said.

Stetler concluded with a quote from Carr. “The next wave is not just knocking on doors, but knocking them down.”


Zach McMahon

zach profile pic

Summary one

On Friday at 10 a.m. in Terrace B,  Frank LoMonte lead a discussion on how to lawfully comply with police orders while also filming the police in an open public space. LoMonte is the executive director of the Student Press Law Center.  A public space is considered any area—indoor or outdoor—that can be accessed by the public. LoMonte said he defines a public place with the drop your pants rule: if you feel comfortable taking your pants off, then its not public.  While it is against the law to disobey a police order, if the police officer asks you to put away your camera you can say no. LoMonte reassured that the best way to disarm a confrontation with the police was to “ask questions rather than argue.”


LoMonte also had some tips for covering events that might involve the police. He was adamant to make sure someone in the newsroom knows where you are going and get the name and agency of the police officer. Lastly, it is a protected right to film any public police action under the ruling of Click v. Cuniffe in which a bystander who was filming with a smartphone was charged with wiretapping. The courts ruled that its established in the first amendment to film police activities in public.

Tweet one : @FrankLoMonte telling you how to get the shot without getting shot #indy2015acp

Tweet two : @FrankLoMonte “Ask questions rather than argue.” with police #indy2015acp

Summary two

The Director of the Student Press Law Center Frank LoMonte presented a seminar titled “(Word)press Freedom” in Terrace A on Friday at 3 p.m. LoMonte started with a definition of what the first amendment is and how it only applies to the government taking away your free speech.  He continued with saying that if you attend a public institution you have really wide first amendment protection.

LoMonte continued citing cases where schools tried to censor speech. One of the cases LoMonte cited was Tatro v. University of Minnesota, in which a student was expelled for comments made on a social networking site. He urged everyone to go to and get behind social media laws.

Tweet one: @FrankLoMonte schools censor free speech who would have thought #indy2015 acp

Tweet two:  @FrankLoMonte #indy2015acp

Summary three

In Terrace B, Leslie Blood, the advisor from Fort Lewis College, led a presentation on “Video and Multimedia on a Shoestring Budget.” The presentation started at 11 a.m. on Friday.  The presentation covered how to video program with three different budgets.

The three different budgets did not suggest applications for internal and external grants, asking community resources for equipment, and trying to partner with with other media departments.  The second budget was low at $500. In this budget, the goal was to buy a digital camera, a hand-held microphone and a memory card. The last budget was $3,000 to $5,000. For this budget, Blood  recommended multiple cameras, desk chairs and a green screen for studio shots. If you can afford it, getting a tricaster will cut down on the post-production time.

Tweet one: Video and Multimedia on a Shoestring Budget time to learn #indy2015 acp

Tweet two: time to apply for some grants #indy2015 acp

Summary four

Francine Orr is a Los Angeles Times photojournalist and presented a session on Dignity and Photojournalism in Terrace C at 11 a.m. on Thursday. Orr started by saying that photojournalism is a way to tell a story without words. She said that in the modern journalist world, the photojournalist is required to do more than just take photos; they have to write, conduct research and take video. She said, “As a journalist you are going to struggle, and struggle is a good thing.”  She said the only difference between a successful journalist and a non-successful one is determination.

Or spent the second half of her workshop showing two of her projects for the L.A. Times.  The first project was “Living on Pennies,”  in which she traveled to Africa to find and photograph people living in poverty.  The second project Orr shared was titled “Autism.” This project depicted the daily lives of families with children with autism.

Tweet one: inspiring to see the long-form photos of @francineorr #indy2015 acp

Tweet two: @francineorr showed what its like to be a photojournalist in this age #indy2015 acp

Summary Five

Associate Director of the Associated Collegiate Press Laura Widmer presented a workshop on Interviewing at 10 a.m on Friday in Terrace C. Widmer started with some tips on what to do in the middle of an interview.  She said listen and watch closely, familiarize yourself with the story, be a good listener, and focus on open-ended questions.

She shifted the conversation during the last half of the session to what to do to get good quotes. Widmer said to let the subject talk and to also listen for what isn’t said. She said, “The good listener hears good quotes.”

Tweet one: i remember this stuff from j101 #indy2015 acp

Tweet two: ”The good listener hears good quotes.”  #indy2015 acp


Brian Stelter paid homage to David Carr, New York Times editor who died on Feb. 12. in his keynote speech.

Carr was a friend and mentor of Stelter, who is now the host of CNN’s “Reliable Sources.” Stelter started the speech by saying that he shouldn’t be here and Carr should be giving this speech.

“David was always the funniest guy in the room,” said Stelter.  Stelter added all the lessons that Carr had taught him about journalism, from embracing Twitter early on to a opening an iPad for the first time. Stelter said that Carr taught him to just continue to work and that,  “Quantity can sometimes lead to quality.”  If you continue to work and turn out stories you will understand how to write a great story.

Stelter shared his college experience when he started his blog and when he first began to working on the Times. He shared the lessons that Carr had taught him every step of the way.

Stelter advised the crowd to just start writing about what we are passionate about.

Before moving onto the Q&A session, Stelter ended, “If David would have wanted you to leave here knowing anything, it would have been to stay passionate about your work.”


Becca Robbins

Becca's profile pic

Interviewing Skills to Improve Your Storytelling
Laura Widmer, ACP official
Feb. 26 10-10:50 a.m.
Terrace C
Laura Widmer presented her tips for successful interviews by starting with her four principles.

  1. Prepare carefully.
  2. Establish a relationship.
  3. Ask questions.
  4. Listen and watch attentively.

She placed little emphasis on the asking questions step of interviewing to avoid interrogating the subject. Listening is often much more valuable that speaking, she said.

Using former students as examples, Widmer stressed the value of in-person interviews and eye contact. She acknowledged that phone interviews have their place, but ranked email interviews,  “just above when hell freezes over.” The audience was engaged as she asked them to share interview horror stories.

Linda Puntney, Kansas State University
Feb. 26 noon-12:50
Terrace B

While a maestro is defined as a conductor of classical music, it is also the story planning process that Linda Puntney advocated Thursday. This method uses a team of three or four in hopes of better holding each person to their deadlines. The team consists of a writer, designer, photographer and/or a videographer.

The first two steps are to assign the team a story and to plan the next steps. Reporting is where this strategy begins to differ from a typical newsroom. The entire team does everything together. All interviews and outings include all team members. Once the reporting is done, it is time for each person to produce their content. This process works best with a large staff.

Elements of a Great Broadcast Story
Saul Gonzalez, KCRW producer
Feb. 27 noon-12:50

“The most important broadcast element is your own faith in the story,” said Saul Gonzalez, KCRW producer. The reporter must have a clear vision of the story they want to produce before they go out to capture it. Often, a reporter only gets so much time to capture interviews and footage so he stressed the importance of using time wisely. Pulling the subject out of their office and interviewing them at a coffee shop, he said, will help them open up.

On the other side, Gonzalez said that you must know when to quit. Step away from the screen and look around. Sometimes there are things happening in the world that are not on the internet. Lastly, he reminded the audience to talk to the subject like a person, not like a robot reporter.

Taking the Pulse of Your College Student Body
Staff of the Independent, Clark University
Feb. 28 10-10:50 a.m.
Terrace A

Tra Friesen and Steven Cooper of Clark College were outside of the norm as student presenters. Most speakers were professors or conference officials. The pair shared their hits and misses and showed results from previous polls to guide the audience. Visuals Editor Diana Velasquez provided insight on how to make a reader-friendly graphic with the results.

The two made the presentation interactive by creating a poll and allowing the audience to respond. This showed the ease of creating and using polls. The poll was puppies vs. kittens, and puppies was the clear winner.

10 Ways to Improve Your Newspaper Design
Ron Johnson, Indiana University
Feb. 26 11-11:50 a.m.
Terrace D

Journalism and Funny: Incompatible? Vital?
Michael Longinow, Biola University
Feb. 28 11-11:50 a.m.
Terrace B

Keynote: Brian Stelter

Host of CNN’s “Reliable Sources” Brian Stelter spoke of his start in the media to a ballroom of eager college journalists at this year’s ACP convention in Los Angeles.

Stelter began his love for TV when he created the blog “TV Newser” while he was a freshman in college. When he graduated with a bachelor’s degree in mass communication, he became a media reporter for the New York Times.

Nine years ago, he was sitting in the audience of the ACP as an editor-in-chief of his college newspaper.

Writing for the Times, Stelter said he immediately went hard to work. “It was quantity that got me to quality.”

Stelter said that he knew he was meant for T.V. He left the Times when he joined CNN. His advice to the journalists was to specialize in something and not to settle.

Fellow Times columnist David Carr was originally scheduled to speak at the conference, but Stelter filled in for him after he died Feb. 12. He described Carr as a second father and aimed to tell the students what he thought he would’ve said to them.

He referred to his audience as the next generation of journalists. “When you graduate college you should be in the first 10 searches when someone googles your name.”